January 18, 2022

Mindset, an artist-driven mental wellness audio platform, raises a $8.7M from Scooter Braun’s TQ Ventures and others

Mindset, a platform including private story collections from recording artists, announced today that it raised $8.7 million in seed funding.

In its present format, Mindset features 4 audio collections from artists like Jae, Tablo, BM, and Mindset co-founder Eric Nam, who occurs to be a K-pop star himself. Each collection has 10 episodes of around 10 to twenty minutes long– the initial episode is complimentary, however to access to the rest of a personal artists collection, users need to pay $24.99. The app likewise has complimentary Boosters, which are Calm-like, five-minute clips of bedtime stories and inspirational mantras.

Nam declined to share active user or profits numbers, however said that the app gained enough traction that by May, it raised undertaking financing. The $8.7 million round is led by Union Square Ventures with tactical people like record executive Scooter Braun (of TQ Ventures), who has more recently made headings over the Taylor Swift masters argument.

” Scooter Braun was a tactical investor,” Nam informed TechCrunch.

After that, Mindset will release another audio collection from an artist or star every 2 weeks. Nam reduced to share who these artists will be.

As co-founders of the K-pop concentrated podcast production business DIVE Studios, siblings Brian Nam, Eric Nam and Eddie Nam discovered that the studios best carrying out content originated from podcast episodes where stars discussed how they handle fights in their personal lives. The Nam siblings came up with the idea for Mindset, an off-shoot of DIVE Studios.

In its existing format, Mindset features 4 audio collections from artists like Jae, Tablo, BM, and Mindset co-founder Eric Nam, who takes place to be a K-pop star himself.

Nam decreased to share active user or earnings numbers, but said that the app got enough traction that by May, it raised undertaking funding. In its existing format, Mindset functions 4 audio collections from artists like Jae, Tablo, BM, and Mindset co-founder Eric Nam, who occurs to be a K-pop star himself. Nam decreased to share active user or profits numbers, however said that the app got enough traction that by May, it raised endeavor funding.

Up up until now, the main income source, especially for musicians, has really been visiting, music streams, and after that perhaps some recommendation offers, however were able to open this fourth one, which is monetizing your stories,” Nam said. In its existing format, Mindset functions 4 audio collections from artists like Jae, Tablo, BM, and Mindset co-founder Eric Nam, who happens to be a K-pop star himself. Nam decreased to share active user or profits numbers, however stated that the app got enough traction that by May, it raised venture funding.

Nam reduced to share who these artists will be.

State of mind isnt indicated to be a treatment app. “Were not certified therapists, we do not attempt to imitate we are,” Nam mentioned. Rather, its a way for artists to share more intimate experiences with their fans to show that behind they music, theyre people too.

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